Privacy policy

Use of email address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Payment service provider

Using PayPal

All PayPal transactions are subject to the PayPal privacy policy. This can be found under

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.
We use these cookies to make our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The processing takes place on the basis of Art. 6 Para. 1 lit user-friendly and effective design of our offer.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can use the links below to find out how to manage cookies in the most important browsers (including deactivating them):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=deInternet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer- delete-manage-cookiesMozilla Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-rejectSafari: https://support.apple.com/de-de/guide/safari/manage-cookies -and-website-data-sfri11471/mac

Analysis of advertising

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Article 6 (1) (f) GDPR in our overriding legitimate interest:

- in the needs-based and targeted design of the website, e.g. with analysis and statistical tools

- to target site visitors with interest-based advertising, e.g. with conversion tracking

You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR.

Use of Google Analytics

We use the web analytics service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) the person responsible for your data.Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link [ https://tools.google.com/dlpage/gaoptout?hl=de].
You can set an opt-out cookie to prevent data collection and storage by Google Analytics across devices. Opt-out cookies prevent future collection of your data when you visit

this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
More information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Using Google's remarketing or "Similar Audiences" feature

We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for processing your data and complying with the applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website.If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and using the plug-in provided there. Download and install in: https://support.google.com/ads/answer/7395996?hl=deAlternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https:// Go to www.networkadvertising.org/choices/ and implement the additional opt-out information given there.
More information on Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads /

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and in this context conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for processing your data and complying with the applicable data protection laws.

If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad

clicked and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites. The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can deactivate advertising personalized for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.

Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information provided there on opting out .

You will then not be included in the conversion tracking statistics. For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

We use the "Custom Audiences" remarketing function of Facebook Inc (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The application serves the purpose of attracting visitors to the Target the website with interest-based advertising on the social network Facebook.

Facebook's remarketing tag was implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.

Your data may be transmitted to the USA. Facebook has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.
You can deactivate the "Custom Audiences" remarketing function here.

More information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://www.facebook.com/about/privacy/.

Data subject rights and storage period

Duration of storage

Once the contract has been completed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.